“This is a positive indication for the industry and is in line with our forecast of 3% to 4% revenue growth for 2005,” said Gordon T. Hughes II, president-CEO of American Business Media.
“Print revenue continues its modest growth and adds to the overall good health of the business-to-business industry,” he said.
Leading ad categories for the first half of the year for ad revenue were government (up 18.9%) and banking, financial and insurance (up 15%).
In June, ad revenue was up 3.3% over June 2004, and ad pages were up 1.8% over June 2004.
For ad revenue, the leading category in June was science, research, & development (up 23%), and for ad pages, the leading category was automotive (up 23.1%).