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BtoB

Bing gains ground on Google

By Published on .

Mountain View, Calif.—Google continues to dominate search queries in the U.S., but Microsoft's Bing search engine is gaining market share, according to online intelligence company Experian Hitwise. Google's search engine accounted for 71.49% of all searches in the U.S. in January, down 1% from December. Second-place Yahoo also saw a slight decline, its 14.57% share of U.S. search queries falling 2% from the previous month. Bing gained in popularity. Its 9.37% share of the U.S. search market in January was 5% higher than its 8.92% share in December. Also picking up share was fourth place Ask.com accounting for 2.64% of January U.S. searches, up 4% from the previous month.
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