Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Bing gains ground on Google

By Published on .

Mountain View, Calif.—Google continues to dominate search queries in the U.S., but Microsoft's Bing search engine is gaining market share, according to online intelligence company Experian Hitwise. Google's search engine accounted for 71.49% of all searches in the U.S. in January, down 1% from December. Second-place Yahoo also saw a slight decline, its 14.57% share of U.S. search queries falling 2% from the previous month. Bing gained in popularity. Its 9.37% share of the U.S. search market in January was 5% higher than its 8.92% share in December. Also picking up share was fourth place Ask.com accounting for 2.64% of January U.S. searches, up 4% from the previous month.
Most Popular
In this article: