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BtoB

Bing gains market share, inks deal with Wolfram Alpha

By Published on .

Redmond, Wash.—Microsoft Corp.’s Bing search engine, which has been gaining market share against its rivals, announced a new partnership with “answer engine” Wolfram Alpha.

Bing’s search queries increased 7% in October, according to marketing metrics company Experian Hitwise, rising to 9.6% of all searches in the U.S. for the month. Bing’s gains, which may be linked to the release last month of Microsoft’s new Windows 7 operating system, came at the expense of Google and Yahoo, whose shares of searches declined.

Microsoft said it is incorporating into Bing the advanced algorithms of Wolfram Alpha, an online service launched in May that gathers query results based on compiled research and a core knowledge base, rather than presenting a list of Web pages as a traditional search engine would.

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