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BtoB

Bing introduces daily deals aggregation service

Published on .

Redmond, Wash.—Microsoft Corp.'s Bing search engine has introduced a daily deals aggregation service that collects more than 200,000 available discounts available in the U.S. in one place. The Bing Deals home page features a handful of “top deals,” as well as offers within a user's local area drawn from about 300 daily deals services, including Groupon and LivingSocial. Users can also search for deals by category, such as type of business, as well as by brand, keyword or location. According to Bing, its research indicates the deals audience is growing but that users are weary of “the unwelcome egg hunt” of tracking down offers. “When asked, 87% of people said they would increase their use of daily deals if they could find only deals that interest them all in one place,” Bing said in announcing the service.
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