Bing's new social-intensive format goes live

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Redmond, Wash.— Microsoft Corp.'s Bing search engine has debuted its revised format featuring three columns of relevant information and added social components to augment search queries. The new format, announced last month, offers three panes in response to search queries: Regular search answers appear at left; a center pane features “snapshot” views about queries, including photos, maps, reviews or product prices; and a right-hand “social sidebar” includes relevant comments from social sites. While the Bing algorithm also drives search on in the U.S. and Canada, the new format does not appear on Yahoo, which controls the user experience.
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