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BtoB

Biogen Idec names Cambridge BioMarketing agency of record

Published on .

Boston—Biogen Idec has selected Cambridge BioMarketing as its first agency of record following a review.

Cambridge BioMarketing will develop brand strategy and marketing for the launch of Biogen Idec’s lumiliximab product. The launch campaign will include print, digital, direct and collateral. The budget was undisclosed.

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