Masseria was most recently president of CMPMedica U.S. Sally Shankland, who is now CEO, assumed those duties in August.
The changing of the guard at Ascend comes as the company continues to shed its assets. Earlier this year, it sold its Stagnito food division to BNP Media and in November shuttered three publications: Family Practice Recertification, Internal Medicine World and Physician’s Money Digest.
Masseria said she wants Ascend to refocus her efforts on its Allied Healthcare portfolio, including Chiropractic Products, Imaging Economics, Orthodontic Products and Plastic Surgery Products, and SynerMed Communications, which produces continuing medical education programs in a number of therapeutic areas.
“It’s a challenging market, but we’ve got strong brands with unique propositions,” she said. “It’s time to roll up my sleeves and get my hands dirty, which is my management style.”