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BtoB

Bitstream releases new version of variable data desktop application

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Cambridge, Mass.—Bitstream, a variable data and Web-to-print marketing application provider, announced Thursday that it has released Pageflex Persona Cross Media Suite 2007. The new release is an upgrade to the company's desktop application that enables marketers to create personalized direct mail and personalized HTML e-mails. New features provide unlimited design and content variability within an individual document, as well as graphic design and production work flow improvements.

Pageflex Persona Cross Media Suite 2007 will be available as of March 7.

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