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BtoB

Bizo ad network expands industry and job classifications

By Published on .

San Francisco—Bizo announced it has expanded the industry and job classifications for its b-to-b-oriented advertising network.

Bizo, which uses anonymous demographic data such as job function, company size and industry sector to serve targeted online ads, now has classifications for 110 industries, up from 26. Additionally, it now has 50 targetable job functions, up from 13.

Bizo said advertisers using its network include United Parcel Service of America and Hoover’s. Its publishing partners include the McGraw-Hill Cos. and Nielsen Business Media.

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