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Bizo announces beta testing of BizAudience API

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San Francisco—Bizo, an online b-to-b audience targeting platform and ad network, announced Monday a private beta launch of the BizAudience API.

The tool is designed to enable b-to-b marketers to understand immediately who is visiting their sites to allow targeted messaging to business professionals on Web sites and landing pages. Bizo enables individual visitors to be anonymously defined by their business demographics.

“The BizAudience API is a natural extension of our flagship platform. With the API, marketers can use our bizographic targeting to significantly improve the conversion rates of their landing pages—delivering more personalized Web experiences for their users,” Russell Glass, Bizo CEO, said in a statement.

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