BtoB

Bizo Audience Marketing Platform introduced

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San Francisco—Bizo Inc. announced Tuesday the release of the Bizo Audience Marketing Platform. BAMP is designed to help b-to-b marketers reach target audiences wherever they travel on the Internet.

Bizo said the platform combines business audience data and a campaign analytics and optimization tool kit to help b-to-b marketers target their audiences online. With the platform's dashboard, marketers have access to information on what audience segments their campaign is reaching and how ads are performing; they can then refine the messaging to maximize ROI.

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