San Francisco—Business targeting and ad network company Bizo Inc. has introduced two new programs designed to help marketers move prospects through the sales funnel.
The services are: Bizo Company Targeting and Bizo CRM Retargeting.
With Bizo Company Targeting, marketers will be able to run online display campaigns against their targeted accounts and nurture prospects as they travel across the Web.
Bizo CRM Retargeting enables marketers to target online display ads to prospects that are already in the company's CRM or marketing automation system. The goal of CRM Retargeting is to keep a client's message and brand “top of mind” in between email blasts and other communications, Bizo said, in a statement.