BtoB

Bizo introduces RTB exchange

Published on .

Reprints Reprints

San Francisco—Bizo, an online business and professional advertising network, has officially launched the Business Audience Exchange, a real-time bidding exchange that includes more than 1,000 business news, technology and industry publishers. With BAX, which had been launched in a private beta format earlier this year, media buyers can bid on premium advertising inventory in real time. “We've had considerable demand from our advertisers and partners to tap into this premium inventory through RTB, so we are excited for this launch and anticipate continued strong demand and results from BAX for our advertisers and publisher partners,” said Russell Glass, Bizo's CEO, in a statement.
In this article:
Most Popular