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BtoB

Bizo to launch Bizo MyAds self-service ad platform

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San Francisco—Later this quarter Bizo will introduce Bizo MyAds, a new self-service advertising platform aimed at smaller b-to-b marketers, according to a blog post Tuesday by company CEO Russell Glass.

Bizo MyAds will allow marketers to select their target audience and run display or text ad campaigns on a daily budget for as little as $5. Previously, Bizo required marketers to make a minimum commitment of $5,000 to take part in the Bizo service.

Bizo, Glass wrote in the blog post, is “currently signing up beta clients for the service.”

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