BtoB

Bizo launches self-service platform for SMB

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San Francisco—Bizo, an online b-to-b advertising network, announced Wednesday the launch of Bizo BizAds, a self-service online ad platform. Available in beta, BizAds is designed to allow b-to-b marketers to target their marketing messages using Bizo's business demographic data of site visitors across the Internet.

BizAds is aimed at small and midsize businesses, which can use the service to create and execute new display or text campaigns for as little as $5 per day. Bizo's business demographic data includes company size, seniority, job function, industry and location.

“Based on the feedback of our existing clients, we created BizAds to remove the traditionally prohibitive cost of entry for smaller marketers and empower them to develop ad campaigns once reserved for those with larger budgets,” Russell Glass, Bizo CEO, said in a statement.

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