San Francisco—Business targeting and ad network company Bizo Inc. has launched a service that adds customer intelligence to the Eloqua marketing automation application to better inform digital ad campaigns.
The new Bizo for Marketing Automation service helps create segments of anonymous prospects based on the website pages they're viewing, and presents to them targeted online display and social media ads. It also enables marketers to engage with known prospects by synchronizing display and social media ads with the email nurture programs set up in Eloqua, Bizo said in a statement.
Bizo for Marketing Automation is an extension of a service Bizo introduced in April,
enabling users to integrate Bizo’s database of 120 million business contacts with their CRM, marketing automation, Web analytics, content management and data management platforms.