BtoB

Bizo survey sees rise in online display advertising

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San Francisco—Bizo, a b-to-b ad network, released the results of a survey that indicated 49% of marketers plan to increase spending on online display advertising this year.

Respondents also ranked their top three priorities for marketing this year, with display ranked as the most important (65%), followed by mobile (60%) and search engine optimization (56%).

The survey was conducted online in March. Bizo said the survey garnered more than 130 responses: 29% were marketers and 64% were advertising agency personnel.

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