×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Black Friday Web activity tops Cyber Monday

Published on .

New York—Now that the results are in, it looks like more people shopped from home the day after Thanksgiving than from their work desks Monday morning, according to Nielsen//NetRatings. Unique visitors to the Holiday eShopping Index—which comprises more than 120 online marketers—from home last Friday totaled 19.2 million, outnumbering the 16.1 million unique visitors from work on Monday of this week. However, Web traffic from work to the Holiday eShopping Index grew 10% week over week on Monday, and 7% compared with Cyber Monday last year.

Most Popular
In this article: