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Black Friday Web activity tops Cyber Monday

Published on .

New York—Now that the results are in, it looks like more people shopped from home the day after Thanksgiving than from their work desks Monday morning, according to Nielsen//NetRatings. Unique visitors to the Holiday eShopping Index—which comprises more than 120 online marketers—from home last Friday totaled 19.2 million, outnumbering the 16.1 million unique visitors from work on Monday of this week. However, Web traffic from work to the Holiday eShopping Index grew 10% week over week on Monday, and 7% compared with Cyber Monday last year.

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