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BlackBerry apologizes via app

By Published on .

On the blog “Beyond Madison Avenue,” Dallas Baker examined how Research in Motion was handling the BlackBerry outage. In the post, titled “Blackberry's sweet image move,” Baker surmises that RIM's offer of $100 in free apps as an apology to customers impacted by BlackBerry's service outage may help the smartphone brand, which is under increasing pressure from iPhone and Android devices. With the move, BlackBerry is trying to make its image a little less business-like, Baker said. “Make no mistake: This is an image play masquerading as customer relations,” he writes. “Call it advertising by crisis management, but it is clear that they are attempting to transform the image of the product by capitalizing on a setback. And it may be just crazy enough to work.”
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