Maynard, Mass.—Blackfriars Communications announced that its Blackfriars Marketing Index has been set at 146 for the second quarter. The index reading means that U.S. companies expect to spend 46% more on marketing in the second quarter than they did in an average quarter in 2005.
Blackfriars also released its marketing category indices for 12 categories of marketing spending.
The indices show that more media dollars are moving to online advertising, which grew to 15% of overall marketing spending during the first quarter. Spending on traditional advertising made up 19% of marketing budgets during the first quarter.
The latest index report was based on an online survey of 137 senior business executives conducted from April 7 through June 1.