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BtoB

Blackfriars debuts market assessment tools

Published on .

Maynard, Mass.--Blackfriars Communications, a marketing consulting and services firm, has launched a new suite of tools for marketers to assess the effectiveness of their business communications. The Web-based tools analyze how well messages will resonate with four targeted audiences: customers, media, analysts and salespeople. The assessment tools are designed to help marketers develop presentations, Web sites, advertising and collateral with clear and consistent messages. Blackfriars also announced that EMC Corp. has engaged the firm to help launch a new software application and use its assessment tools.
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