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Blackfriars reports marketing budgets up, confidence down

Published on .

Maynard, Mass.—Blackfriars Communications, a marketing communications firm, announced that its Blackfriars Marketing Index has been set at 178 for the third quarter.

The index indicates that companies expect to spend 78% more on marketing during the third quarter than they did in an average quarter in 2003.

The index was set based on interviews with 100 senior executives across a range of businesses.

While marketing spending will reach its highest point since 2003 during the current quarter, marketing confidence has weakened since the beginning of the year, Blackfriars found.

In the first quarter, 90% of executives agreed that marketing was important to their companies. During the third quarter, however, 75% of executives agreed.

Also, only 59% of executives said marketing provides their companies with significant competitive advantage, down 11% since the first quarter.

—Kate Maddox




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