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Blackfriars sees big jump in marketing budgets

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Maynard, Mass.—Companies expect to boost their marketing budgets 20% this year over last, according to Blackfriars Communications.

The research company paints a bright picture for marketing overall and noted that measurement has a big impact on spending.
It said companies that measured their marketing results spent 90% of their marketing budgets in 2004, while non-measuring companies spent 67% of their marketing budget.

—Carol Krol

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