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BtoB

Blackfriars sees big jump in marketing budgets

Published on .

Feb. 15, 2005

Maynard, Mass.—Companies expect to boost their marketing budgets 20% this year over last, according to Blackfriars Communications.

The research company paints a bright picture for marketing overall and noted that measurement has a big impact on spending. It said companies that measured their marketing results spent 90% of their marketing budgets in 2004, while nonmeasuring companies spent 67% of their marketing budget.

—Carol Krol

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