Blending b-to-b, b-to-c markets

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In January, publishing veteran Richard Beckman was tapped as the CEO of e5 Global Media, a newly formed company whose assets include AdweekMedia, Billboard and The Hollywood Reporter. The brands were acquired Dec. 31 from Nielsen Business Media. Previously, Beckman was president-CEO of the Fairchild Fashion Group, Condé Nast's fashion b-to-b unit and, before that, president of Condé Nast Media Group. Media Business: What's your initial sales and marketing strategy? Beckman: We have very storied brands, and we'll develop a multiplatform business that is media-agnostic and not overly focused on any one platform. As we develop our core businesses, we'll expand both vertically, by providing more touch points for customers, and globally, through events and robust digital platforms. MB: Considering their audiences, do you plan to cross-market any of the brands with consumer precincts? Beckman: Music and entertainment are two subjects that people have a great deal of passion for. So, yes, we'll be developing opportunities to expand our footprint and influence at the top end of the consumer pyramid. MB: What role will print play in the revamp? Beckman: The important thing is to give consumers content in whatever forms they want and not have any preconceived ideas about how to deliver the content. Print will be an important part of the platforms, but the platforms will be agnostic. We'll triangulate with consumers via multiple platforms. M
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