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BtoB

Blinkx to acquire Burst for $30 million

Published on .

San Francisco—Video search engine Blinkx will acquire “long tail” ad network Burst Media for $30 million, enabling Blinkx advertisers to target larger, more finely segmented audiences.

Blinkx said it plans to expand its audience by embedding relevant videos and video channels into Burst's network of publisher sites, allowing for the sale of video advertising.

U.K.-based Burst's network reaches more than 61% of the U.S. online population, according to comScore. Burst focuses on websites that target specific, niche audiences.

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