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BtoB

Blogger Andrew Sullivan to depart 'Atlantic' for Daily Beast

Published on .

New York—Andrew Sullivan announced in a post on his Daily Dish blog Sunday evening that he is joining The Daily Beast and leaving The Atlantic. Sullivan's blog has attracted b-to-b advertisers such as Boeing, Cargill Inc. and IBM Corp.

Sullivan, who will also write for Newsweek, will join The Daily Beast in April. Sullivan “has built one of the most devoted followings on the Web, with 1.2 million unique visitors a month, 82% of them bookmarked,” Tina Brown, editor in chief of The Daily Beast and Newsweek, wrote in a blog post.

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