BtoB

Bloggers & Customer Service: Do blog complaints make a difference?

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Are bloggers overrated? Do b-to-b marketers pay attention to them? If so, do they have even have a clue as to how bloggers impact their company (positive, negative or neutral)? And what about companies that do take bloggers seriously? Susan Getgood's latest blog post on Marketing Roadmaps has some interesting answers.
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