Three years after starting his blog, “Marketing Measurement Today,” Pat
LaPointe, managing partner of MarketingNPV, is blogging off. “It's not
that there isn't a great deal left to be said on the topic, but rather
that there don't seem to be too many people seeking information on this
topic in blog form,” LaPointe writes in his farewell blog. He refers
users to his Web site for more information on marketing measurement.