New York—Bloomberg Businessweek has introduced a print and commuter advertising campaign that will run through the first quarter of next year. Print ads are running in the Atlantic, New York Magazine, The New Yorker, San Francisco Magazine and Wired. Ads are also appearing on New York and San Francisco mass transit.
The campaign, which is aimed at attracting new readers, was created in-house and celebrates the magazine's business coverage with copy such as “From computer worms to agricultural pests, we've got it covered, because business challenges come in all forms.”
Bloomberg Businessweek said it is spending $1.5 million on media for the launch.