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BtoB

'Bloomberg Businessweek' debuts iPad app

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New York—Bloomberg Businessweek launched a new iPad app, called Bloomberg Businessweek+, that will use Apple Inc.'s subscription offering. This interactive version of the magazine is different from the digital replica Bloomberg Businessweek offers via Zinio.

The Bloomberg Businessweek+ app emphasizes interactivity, with features that provide up-to-date market information and news on companies mentioned in the magazine's stories. The app also provides search as well as the capability to save articles in a personal library and share them via email, Facebook and Twitter.

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