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BtoB

'Bloomberg Businessweek' publishes ad-free special issue to commemorate Jobs

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New York—When the news of Steve Jobs' death broke on the evening of Oct. 5, Bloomberg Businessweek was about to send that week's issue to press. Editor Josh Tyrangiel decided to scrap that issue to publish a special ad-free issue devoted to the former Apple Inc. CEO. The editorial team worked “all night,” according to a Bloomberg spokesperson, to complete the issue, which had been in the works since about the time of Jobs' resignation for health reasons in late August. Meanwhile, the sales staff informed marketers their ads scheduled for that week would be postponed.
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