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BtoB

Bloomberg names Okaro head of mobile

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New York—Bloomberg L.P. announced that Oke Okaro has been named global head of mobile for the Bloomberg Multimedia group. Okaro joined Bloomberg from ESPN, where he was VP-mobile.

Okra’s responsibilities will include the development of new mobile products and building commercial partnerships with content distributors and wireless carriers. He will oversee Bloomberg’s new app that has been submitted for use on Apple’s iPad, which debuts Saturday.

Okaro will report to Bloomberg Multimedia CEO Andy Lack. Bloomberg Multimedia includes Bloomberg Television and Bloomberg.com.

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