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Bloomberg relaunches Bloomberg.com

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New York—Bloomberg officially unveiled the redesigned Bloomberg.com website on Monday. The revamp continues the company’s pursuit of a senior business executive audience, a task ramped up late last year with the acquisition of BusinessWeek from McGraw-Hill Cos.

In relaunching the site, Bloomberg emphasized its commitment to providing free content on the Internet, although the company’s terminals will, of course, remain paid.

“First and foremost, we like to listen to our users, and they’ve expressed a lot of frustration with arbitrary pay walls,” Kevin Krim, global head of Bloomberg Digital, said in an interview with BtoB. He said, however, that Bloomberg may charge for deeper, vertical content on the site in the future.

The new design for the site abandons the old look, which mimicked the look of the Bloomberg terminals. Now Bloomberg.com has a list of headlines that has the feel of Facebook, Twitter or a blog page, Krim said. “It looks less like a print newspaper that’s been moved online. That’s a very deliberate choice,” he said.

Bloomberg.com also offers executives access to data on stocks and commodities. Additionally, Bloomberg Television from Asia, Europe and the U.S. will be streamed live on the site. Hewlett-Packard Co. has been an initial sponsor of Bloomberg Telelvision online.

Krim said the online strategy for Bloomberg.com complements the company’s strategy for Bloomberg Businessweek. “We like to say you learn what’s happening from Bloomberg.com, and you learn why things are happening at Businessweek.com,” he said.

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