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BtoB

Bloomberg seeks agency for global branding and advertising

Published on .

New York—Bloomberg, which plans to acquire BusinessWeek next month, is seeking an agency partner for global branding and advertising, according to Advertising Age, a sibling publication of BtoB.

Bloomberg is looking for an agency-of-record agreement with a partner or partners that will provide corporate identity and design, advertising, media, digital, events and demand generation across its media properties, according to a request for information it sent to agencies.

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