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Bloomberg TV to offer ads through Google’s TV Ads platform

Published on .

New York—The Bloomberg Television Network will make national cable advertising time in the U.S. available through Google’s TV Ads, a self-service buying platform launched last year by the Internet search giant.

Through the partnership, Bloomberg TV will be able to expand its reach to a wider array of advertisers, including those new to the medium, according to the companies.

The arrangement also brings new analytics capabilities to Bloomberg TV, a 24/7 business and financial news network. Since Google’s TV Ads reports data from millions of set-top boxes, advertisers can quickly measure ad viewership and responses and make campaign adjustments.

Google’s digital platform also allows advertisers to find relevant programming through its keyword search functionality.

—Christopher Hosford

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