BlowSearch debuts click fraud technology

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April 20, 2005

New York—BlowSearch, a pay-per-click advertising network and meta search engine, on Wednesday launched Click Defender, an automated anti-click fraud technology. As part of the launch BlowSearch said it is offering a pay-per-click ad guarantee to advertisers, called the Click Defender Guarantee.

"Our goal is to lead the industry in confronting click fraud by developing effective solutions to protect our advertisers," said Rich Kahn, BlowSearch COO, in a statement.

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