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Blue Calypso partners with MutualMind to deliver social listening platform

Published on .

Dallas—Blue Calypso, an online advertising technology company, announced a partnership with social media management company MutualMind to deliver a social listening platform to clients. Blue Calypso will integrate MutualMind's social listening tools into its Calypso campaign management system to offer advertisers the ability to monitor social media conversations and analyze brand sentiments.
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