Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Blue Cross and Blue Shield of Florida debuts ad campaign

Published on .

Most Popular
Jacksonville, Fla.—Blue Cross and Blue Shield of Florida introduced a new brand campaign called “Looking Up” that showcases the company's transition from a health insurance company to a health solutions company. The campaign includes TV, radio, print and online, including a YouTube video. The campaign, developed with Draftfcb Chicago, focuses on the company's new health plans and services in the state of Florida. The budget was undisclosed.
In this article: