Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Blue Cross and Blue Shield of Florida debuts ad campaign

Published on .

Jacksonville, Fla.—Blue Cross and Blue Shield of Florida introduced a new brand campaign called “Looking Up” that showcases the company's transition from a health insurance company to a health solutions company. The campaign includes TV, radio, print and online, including a YouTube video. The campaign, developed with Draftfcb Chicago, focuses on the company's new health plans and services in the state of Florida. The budget was undisclosed.
Most Popular
In this article: