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BtoB

Blue Martini concocts channel software

Published on .

San Mateo, Calif.--Customer relationship management specialist Blue Martini Software Inc. has released software designed to manage corporate content across partner sites and Internet marketplaces. Called Blue Martini Channels, the software allows corporate marketers to manage product information from a single location but deploy it to multiple locations on the Web. In use by such early adopters as Canadian Tire Corp., Iomega Corp. and Oncology Therapeutics Network, the product includes support for wireless devices. Pricing was not disclosed.
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