Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Blue Martini concocts channel software

Published on .

San Mateo, Calif.--Customer relationship management specialist Blue Martini Software Inc. has released software designed to manage corporate content across partner sites and Internet marketplaces. Called Blue Martini Channels, the software allows corporate marketers to manage product information from a single location but deploy it to multiple locations on the Web. In use by such early adopters as Canadian Tire Corp., Iomega Corp. and Oncology Therapeutics Network, the product includes support for wireless devices. Pricing was not disclosed.
Most Popular
In this article: