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BtoB

Blue Martini releases software for manufacturers

Published on .

San Mateo, Calif.--Blue Martini Software Inc. Monday unveiled its Blue Martini 5 for Manufacturers, an industry-specific customer relationship management solution. The software handles such functions as marketing, lead management, order management and service. "We're announcing the new enhancements in this solution because manufacturers have been investing in ERP [enterprise resource planning] and supply chain management, but it hasn't helped them with direct interactions with their b-to-b customers," said Jason Garoutte, senior product manager.
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