Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Blue Martini releases software for manufacturers

Published on .

San Mateo, Calif.--Blue Martini Software Inc. Monday unveiled its Blue Martini 5 for Manufacturers, an industry-specific customer relationship management solution. The software handles such functions as marketing, lead management, order management and service. "We're announcing the new enhancements in this solution because manufacturers have been investing in ERP [enterprise resource planning] and supply chain management, but it hasn't helped them with direct interactions with their b-to-b customers," said Jason Garoutte, senior product manager.
Most Popular
In this article: