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BtoB

Blue Sky Factory adds social media feature to e-mail platform

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Baltimore—E-mail service provider Blue Sky Factory this week announced the availability of a new feature that allows e-mail recipients to easily share the content of messages they receive with their social networks, including Digg, Facebook, LinkedIn, MySpace and Twitter. Marketers can use the e-mail platform’s reporting metrics to see how many times a message was shared, which networks were used to share the message and the number of views and clicks each message received.
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