BtoB

BlueCross BlueShield Association searching for AOR

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Chicago—The BlueCross BlueShield Association, a trade association of BlueCross BlueShield companies, is searching for an agency of record to handle its marketing efforts, according to a story in Advertising Age, a sibling publication of BtoB. The assignment is said to include TV, print, radio, online and out-of-home; the budget was undisclosed. BlueCross BlueShield Association declined to comment. The association does not currently have an agency of record.
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