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BtoB

Bluefin Labs names Grunther senior VP-GM

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Cambridge, Mass.—Bluefin Labs, a social TV analytics company, has named Scott Grunther senior VP-general manager of media products, a new role. Grunther had been senior VP at Nielsen IAG, a division of Nielsen Co. that measures TV and Internet advertising effectiveness. At Bluefin, Grunther will work with TV networks to help them use social TV analytics to drive ad sales and strategic programming decisions. He will also direct business and product development efforts for the company's media clients.
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