BlueKai extends data platform to mobile market

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Cupertino, Calif.—Data management company BlueKai has¬†expanded its Data Activation System into the mobile market. With the extension, marketers and publishers will now be able to use first- or third-party mobile data to identify, analyze and re-target mobile site visitors and identify new prospects. In addition, marketers and publishers who currently use data from online channels can now do the same with the data from their mobile site and mobile applications.
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