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BlueKai introduces analytics service

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Seattle—BlueKai, an auction-based data exchange, announced BlueKai In-Market Reports, a new analytics service that provides in-market shopping profiles for users on advertisers’ Web sites.

The service verifies the data profiles for advertisers’ target audiences and provides information on data segments within the BlueKai Exchange to help advertisers reach similar prospects. The BlueKai Data Exchange is a database that aggregates shopping and research information across the Internet.

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