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BlueKai rolls out new analytics platform

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Cupertino, Calif.—Data management company BlueKai introduced a new analytics platform for marketers and ad agencies. The platform, called TrackSimple RAD 360 Analytics, is designed to help marketers plan, optimize and buy media more effectively, according to BlueKai. Features include audience profiling, performance-based media planning and transactional analysis. More information is available at www.bluekai.com.
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