×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

BlueLithium announces improved optimization technology

Published on .

Most Popular

San Jose, Calif.--BlueLithium, an online direct response network, announced improved optimization technology that helps advertisers fine-tune their online ad campaigns. The technology analyzes traffic patterns, conversions, clicks and actions, then aggregates the data for advertisers to help them improve the effectiveness of their online ad campaigns in real time.

In this article: