BlueLithium launches behaviorally targeted video streaming ad network

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San Jose, Calif.—BlueLithium announced the launch of AdRoll, a video streaming ad network with behavioral targeting capabilities.

AdRoll lets advertisers target streaming video ads to users who have previously visited their Web site as they visit other sites in the BlueLithium network. For example, a person who visits the site of a major wireless phone provider and then goes to any site in the BlueLithium network could see a video ad from the wireless phone company previously visited.

The BlueLithium network includes more than 1,000 publishers delivering more than 500 million monthly streams.

—Kate Maddox

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