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BtoB

BlueLithium launches BrandPlex, BidMonarch

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July 11
San Jose, Calif.—Online ad network BlueLithium has launched a brand marketing solution called BrandPlex and a search management service called BidMonarch. BrandPlex will combine BlueLithium’s ad network with Dynamic Logic’s AdIndex, a research application. BidMonarch will employ BlueLithium’s transaction data through search analysis, behavioral targeting technology and new call tracking technology.

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